Get paid to eat pizza: PizzaExpress launches search for its first ‘CE-Dough’
If you’ve ever dreamed of being paid to eat pizza, PizzaExpress might just have the perfect side hustle.
PizzaExpress has launched a nationwide search for its first-ever “CE-Dough”, an honorary role that lets one lucky fan get paid to eat pizza.
Created to mark the arrival of PizzaExpress’ new supermarket Specials range, the CE-Dough will act as the brand’s official taste tester, helping shape future launches and offering feedback on everything from crust thickness to topping combinations.
While the role is symbolic rather than a formal job, it promises plenty of perks.
The successful applicant will receive a £1,000 PizzaExpress gift card and a year’s supply of supermarket goodies, including Dough Balls and pizzas.
The tongue-in-cheek role taps into new research showing that more than a third of Brits would pick “professional taste tester” as their dream job, while pizza tops the list of foods people most want to sample.
To apply, hopefuls need to send a short video via PizzaExpress’ Instagram DMs explaining why they’d be the perfect fit by Wednesday 1st October.
Alongside shaping future supermarket launches, the winner will get first dibs on the new Specials range, which brings PizzaExpress restaurant classics to supermarket shelves.
The line-up includes:
Margherita Speciale – This elevated twist on a classic features creamy Italian mozzarella pearls, basil pesto and semi-dried tomatoes and came out on top in recent taste tests.
Pollo Ad Astra – A long-standing restaurant favourite, this pizza is topped with deliciously succulent Cajun-spiced chicken, chunky sweet red peppers and red onion.
Pollo American – A twist on the iconic ‘American’ featuring pepperoni, and then topped with marinated smoky chicken and red onion.
Quattro Carne – Following Italian food trends, this creation features Calabrian Nduja, Salsiccia Picante, Napoli Salami and Italian Pepperoni.
Hot Honey Dough Balls – A new variation of eight Dough Balls, coated in garlic butter, and designed to be drizzled with sweet, spicy hot honey for the perfect finish.
So, if you fancy upgrading pizza night into an official side hustle, your dream job might just be one DM away.