Pizza Express launches new chilled ‘specials’ range - and they taste as good as the restaurant
Pizza Express has launched a new chilled ‘specials’ range - and we were among the first to try it!
The famous pizza chain is expanding its supermarket line-up this autumn with a new chilled pizza range promising to bring its restaurant experience home.
Sponsored by Peroni, the launch event offered guests a first taste of the new four new pizzas before they arrive in supermarkets on 24th September.
The new chilled ‘Specials’ range includes:
Margherita Speciale – Mozzarella pearls, basil pesto and semi-dried tomatoes.
Pollo Ad Astra – Cajun-spiced chicken with sweet red peppers and red onion, a favourite from Pizza Express restaurants.
Pollo American – Pepperoni with smoky marinated chicken and red onion.
Quattro Carne – A meat lover’s option featuring Calabrian ‘Nduja, Salsiccia Picante, Napoli Salami and Italian Pepperoni.
Also joining the chilled range are Hot Honey Dough Balls, a sweet-and-spicy twist on the brand’s trademark side, and the American Hot, now available in the 9” Classic size.
Pizza Express Retail Director Richard Mills said: “We know our pizza fans want more of the restaurant experience at home and the Specials range delivers precisely that. The Margherita Speciale came out on top in blind taste tests, with 80% of participants saying they would choose it over other supermarket Margheritas.
He added: “So whether it’s date night, pizza night, movie night or simply a night in, these are the pizzas to deliver it.”
The new products come as more shoppers turn to supermarket ‘fakeaways’ in place of ordering in. Data shows takeaway app usage has fallen by 10% in the past year, while searches for “oven pizza” are on the rise, meaning the new range is expected to be a big hit.
The refreshed Pizza Express chilled range will be available nationwide from next month.