'World's first' Dubai chocolate macarons will land in Selfridges London tomorrow

• The world has been struck by Dubai-chocolate fever. The creamy pistachio, chocolate bar went viral on TikTok last year and has since won the hearts (and taste buds) of the nation.
• Bakeries, cake shops, and chocolatiers up and down the country have been inspired by the unique flavour that combines creamy pistachio with crunchy kunafa pastry.
• Now, Selfridges is launching three limited-edition Dubai Chocolate-inspired macarons, which will land in store tomorrow (Friday, 23rd May 2025).

Using only the most desirable Iranian pistachios, cultivated at the perfect altitude to give them a richer flavour than other nuts, three new products have been imagined to take the ‘Dubai Chocolate’ phenomenon to new heights.

Often hailed as ‘The Macaron Goldsmith’, Pierre Marcolini has created a limited-edition flavour – the world’s first ‘Dubai Macaron’ (£2.60 per piece). The light, crisp shell encases a melting pistachio and light sesame ganache, with a pistachio and sesame heart in the centre, plus delicate kataifi and Quimper lace crunch.

For the summer launch into Selfridges, the collection will also include Pierre’s ‘Dubai Ice Cream’ (small £5/large £6.50) – combining a crispy pistachio with a hint of sesame plus kataifi topping. For the ultimate finishing touch, a crunchy chocolate disc is placed at the crown, contrasting with the extreme smoothness of the ice cream. The chocolatier’s freshly made ice cream uses the latest turbine technology, for an unrivalled texture, simultaneously soft, creamy, smooth and airy, to unveil the exceptional ingredients and flavours the Maison is famous for.

Finally, for the ultimate indulgence, Pierre Marcolini is proud to unveil the ‘Dubai’ chocolate box (£31.00 Plumier box of 16 pieces/£102.60 Malline box of 54 pieces/£1.90 per piece) a first-time exclusive presentation of the Pistachio Petits Bonheurs.

For a gourmet taste experience, unwrap the shiny green wrapper to reveal a pistachio praline like no other. Pierre creatively combines blond sesame and kinako, with a crunch of kataifi and Quimper lace, surrounded by divine slithers of whole pistachio.

Pierre Marcolini comments: ‘‘Having travelled frequently to the Middle East, the culture and local ingredients have inspired many of my creations to date. We source pistachios from Iran, for the versatility and depth of flavour the nut brings. We’re therefore delighted to reveal to the world our take on the ‘Dubai Chocolate’ fascination, made possible with our launch into Selfridges a well-known destination for international audiences. Chocolate, patisserie, or ice cream, this collection has everything, all with a love for pistachio at its core.’’

Like Selfridges, Pierre Marcolini places the utmost importance on sustainability; all cocoa beans and ingredients are sustainably sourced from plantations and regions including; Cameroon, Madagascar, Iran, Cuba, Peru, and SaÞo Tomeì.

The ’Dubai Collection’ will be available exclusively at Selfridges from 23rd May – 26th June 2025.

Address: Selfridges, 400 Oxford Street, London, W1A 1AB