London is turning a distinctly emerald shade this week — and it’s not just the Christmas lights.
With Wicked: For Good hitting cinemas this Friday, the capital is bracing for a full-blown Oz revival, complete with stage magic, themed treats and an immersive experience that drops you straight into the world of the Wizard of Oz.
At the centre of the frenzy, of course, is the long-running West End production of Wicked at the Apollo Victoria Theatre.
Still pulling in packed audiences after more than 17 years, it remains one of London’s most beloved shows, retelling the untold story of the witches of Oz with gravity-defying numbers, glittering costumes and enough heart to melt even the iciest sorcerer.
Whether you’ve seen it once or a dozen times, it’s the definitive place to start your journey down the Yellow Brick Road.
But London’s Wicked takeover doesn’t stop at curtain call. For fans looking to add a little sparkle to their afternoon, a Wicked-themed afternoon tea is serving up tiered stands of Oz-inspired treats — think emerald pastries, Glinda-pink sweets and nods to iconic moments from both the musical and the classic story.
It’s the perfect excuse to gather your fellow witches, sip something bubbly and debate whether you’re more Elphaba or Glinda at heart.
Meanwhile, over at Westfield London, an immersive Wicked experience is giving fans the chance to step directly into the magic. Expect themed sets, interactive moments and plenty of photo opportunities designed to bring the world of Oz to life — no tornado required.
With the film release just days away and London bursting with Wicked-themed adventures, there’s never been a better time to lean into your inner witch, don something green and explore the capital’s growing Emerald City.
It’s a wicked day out you’ll remember, for good.
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1. The Wicked: For Good Experience at Westfield
Follow the yellow brick road through Oz and immerse yourself in Westfield's Wicked experience. It features props from the films and offers numerous photo opportunities. Visit Glinda's penthouse and Elphaba's lair. | London World
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2. Emerald City takes over Greggs in Leicester Square
Greggs’ London Leicester Square will be donned in iconic pink and green, alongside Greggs’ very own Yellow Bake Road until Wednesday 17th December, to celebrate the upcoming cinema release of Wicked: For Good. The two shops will bring the immersive and bewitching universe of Glinda and Elphaba to life, inviting Greggs fans to indulge in a little everyday magic through each and every touchpoint within the shops. | Greggs
3. Wicked: For Good spa day at NYX Hotel
Spa booking agency SpaSeekers has launched a new ‘Wickedly Good’ spa experience to celebrate the year’s biggest movie release, Wicked: For Good, and help customers to ‘defy gravity’. Launched in collaboration with the Rena Spa at NYX Hotel London Holborn, the creators hope this one-of-a-kind experience will offer fans of Wicked the chance to de-compress – as well as get the ultimate Glinda glow up! | Submitted
4. Wicked on the West End
Book tickets to see Wicked on the West End at the Apolla Victoria Theatre. | Getty Images