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I feel Wicked! | London World

Wicked For Good Experience London: Follow the yellow brick road through Westfield's magical Wicked experience

Immerse yourself in the wonderful world of Wicked: For Good at Westfield London.

From tomorrow (12th November), shoppers at Westfield London will be able to immerse themselves in the wonderful world of Wicked.

The new multi-sensory experience allows visitors to take a behind-the-scenes look at the making of Wicked and Wicked: For Good, which premiered in London last night.

Immerse yourself in a multi-sensory journey through the world of Wicked: For Good. Celebrate the powerful friendship of Glinda and Elphaba in a choose-your-own-adventure walkthrough.

Begin on Glinda’s shimmering path or Elphaba’s fearless trail and explore spectacular sets, behind-the-scenes photography, iconic props and shareable moments that bring the magic of the movie to life.

The whole trail is a sensory delight, with scents provided by Lush. In the Glinda zone, you will be treated to sweet and fantastical snow fairy scents, while the Elphaba zone is powerful, stronger, and more minty!

Highlights include a look inside Glinda’s pretty pink apartment, complete with surrounding mirrors and Ozian stained glass windows. And Elphaba’s lair, which has a window to Oz and a flying monkey.

Scroll through our gallery below to see some exclusive snaps of Westfield’s Wicked: For Good Experience.

The Wicked: For Good Experience will be available to visit at Westfield London from 13th November until 4th January 2026. Tickets are free, but bookings are essential.

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