Watch the moment Hamleys' adorable 'Beanie Bouncers' Christmas window display is unveiled
Christmas has arrived on Regent Street as London’s most famous toy shop unveils its festive window display.
Crowds gathered on Regent Street last night (November 6) for the grand unveiling of Hamleys’ Christmas window display, marking the start of the festive season in the West End.
This year’s theme, ‘Beanie Bouncers’, brings the much-loved Beanie Boos to life in a whimsical winter wonderland filled with the brand’s signature big-eyed characters.
The Beanies are piled into the back of Santa’s sleigh and are hidden amongst the Christmas trees. It’s adorable.
The event featured live performances, including a set from girl group Sweet Love, who channelled 90s nostalgia in white fur jackets — a nod to East 17’s Stay Another Day video. A children’s choir also took to the stage, while the Hamley Bear made a special appearance to delight families in the crowd.
For the first time, the entire storefront was lit up in festive red, creating a striking backdrop for the evening’s celebrations (much to the delight of the Hamleys elves!)
And of course, no Hamleys Christmas reveal would be complete without a flurry of snow, adding an extra touch of magic to the night.