Hamleys to unveil its magical 2025 Christmas window displays tonight - here's what to expect
The famous toy shop will unveil its Christmas window display tonight - here’s what to expect.
You are not mistaken, that is the sound of jingling bells and belly laughter sweeping Regent Street.


Today (6th November) is the day that Hamleys unveils its magical Christmas window displays for 2025.
The Toy Shop’s Christmas window display is famous here in London - and you’d best believe the grand reveal is just as spectacular.
Later today, elves and festive performers will congregate in Regent Street to celebrate the big unveiling. There will also be a performance from a children’s choir and a guest appearance by the Sweet Love girlband.
While details about this year’s window display theme are kept tightly under wraps, we know for sure it will be glittering and full of festive joy.


Last year’s window was themed around two of 2024’s biggest movie releases, Wicked and Paddington in Peru.
With the release of Wicked: For Good now just weeks away, could we see a part two of the window display?
In other years, Christmas trees have been adorned with cuddly toys, ballerina performances, and even a giant sleigh. 2023’s display was even themed around Harry Potter, so the possibilities for this year are endless!
The main window display will be unveiled at approximately 5pm, but festivities will begin around 4:15pm.