Saucy Books Notting Hill: Where to find London's first and only romance bookshop
Booktok girlies unite - London’s first romance-only bookshop has officially opened in Notting Hill.
A new bookshop has opened in London - and it’s going viral for all the right reasons.
Saucy Books in Notting Hill is London’s first and only bookshop dedicated entirely to romance novels (and yes, that includes the spicy ones!)
The indie bookshop is located at 232 Westbourne Park Road and is easily identifiable by its sleek navy exterior and lively coral sign.
This bold new venture was launched by Sarah Maxwell, who timed the opening with Independent Bookshop Week in June.
The shop has quickly become a destination for romance fans, so popular that they had to issue time‑slots during the first week.
Inside, you’ll find themed sections such as “enemies to lovers,” “billionaire romance,” and the cheekily named “Smut Hut”, a cosy corner for the most erotic stories.
The store is also designed to be a lively community hub with Instagram‑worthy décor that makes it feel more like a meeting place than just a retail space.
Opening times:
- Wednesday - Sunday from 12pm until 7pm
- Monday & Tuesday - Closed
Saucy Books is officially your go-to place for romance, erotica, and “romantasy” novels. Standout titles include The Duchess Deal by Tessa Dare, Omega’s Gambit by Flora Quincy, and Aphrodite and the Duke by J.J. McAvoy.
The Saucy Bookshop has 12,000 followers on Instagram and they actively share TikTok video tours and store highlights. The shop has a lively community participating in themed book clubs, spicy trivia nights, and trope events.
Saucy Bookshop can be found at 232 Westbourne Park Road, London W11 1EP.