General views of the new Lindt flagship London store in Piccadilly Circus which opened in March this year. placeholder image
General views of the new Lindt flagship London store in Piccadilly Circus which opened in March this year. | PA

Inside London's Lindt flagship chocolate shop - home to the UK's biggest truffle pick 'n' mix

London’s chocolate lovers should make a beeline for Lindt’s new flagship store in Piccadilly Circus.

Just in time for the festive season, Lindt has unwrapped its brand new flagship store in the heart of London’s Piccadilly Circus - and it’s every chocolate lover’s dream come true.

The dazzling new space, which opened in March 2025, is the perfect place to indulge your sweet tooth this Christmas.

Home to the largest Lindt Truffle Pick & Mix in the UK, visitors can fill a golden bag with an endless array of flavours, from the much-loved milk classics to limited-edition seasonal treats.

But that’s just the start. The store also features the exclusive Lindt Chocolate Barista, serving up specially crafted coffees, velvety hot chocolates and decadent ice creams – all infused with that signature Lindt smoothness.

Whether you’re after a cosy festive drink or an Instagram-worthy dessert, this chocolate café is bound to hit the (sweet) spot.

Adding to the magic, guests can watch Lindt Master Chocolatiers at work, creating exquisite handmade pieces right before their eyes. For an extra special touch, you can even personalise a chocolate gift for a loved one – the perfect present for any chocoholic this Christmas.

With its rich aromas, golden décor and endless indulgences, Lindt’s new flagship is fast becoming London’s most delicious destination.

So, if you’re looking for a truly sweet escape in the capital this winter, make sure Piccadilly Circus is at the top of your list.

Follow us
© 2026 Iconic Media Group Ltd. All rights reserved.Cookie SettingsTerms and ConditionsPrivacy notice