First look at Jellycat's new iconic yellow Selfridges' bag plushie
We headed down to Selfridges’ to get a first look at the iconic new plush.
Jellycat fans and shopaholics alike will lose their heads over the brand’s latest plush toy.
The cuddly toy brand has collaborated with Selfridges to transform the store’s iconic yellow shopping bag into a plushie.
The lemon yellow bag is complete with Jellycat’s famous face and silly, dangly legs (that we’ve come to know and love).
And the best part is that it’s also a functional bag. However, it’s probably best for small purchases, such as diamonds.
The creation comes as part of Selfridges’ 25th anniversary celebrations. The Selfridges x Jellycat exclusive retails at £48 - a pretty reasonable price on the Jellycat scale.
Earlier today, tens of thousands of people joined a virtual online queue to obtain one of the limited edition plushies.
Inside Selfridges, a giant version of the plushie can be seen on a pedestal in the middle of the floor. Meanwhile, hundreds of smaller purchasable plushies cover the shelves.
The plushie is available at Selfridges stores in London, Manchester and Birmingham.