Selfridges Jellycat bag: Beloved yellow shopping bag transformed into adorable Jellycat plush toy
Selfridges’ iconic yellow bag has been transformed into an adorable Jellycat plushie.
Jellycat has released a special Selfridges plushie to honour the luxury department store’s continued support over the past two and a half decades.
Yep, that iconic yellow shopping bag that Selfridges has become known for has inspired a special new Jellycat.
Featuring the familiar sunshine hue, the bag of course has Jellycat’s adorable face and dangly legs.
Jellycat announced the special release on Instagram over the weekend as it revealed the new plush honours the partnership the brand has had with Selfridges over the years.
The caption explained: “Arriving in style to celebrate 25 wonderful years of partnership between Jellycat and Selfridges.”
Selfridges’s new yellow Jellycat bag will be available in all Selfridges stores including the capital location. Priced at £48, it is a functional bag which fans can use to carry small items.
Jellycat London was founded in 1999 with Selfridges one of the first retailers to stock the now beloved brand.
Having continued to feature Jellycat in store ever since, in 2024 the luxury department store transformed part of its fourth floor into a dedicated fish and chips experience for fans to visit.
This year the brand also released an exclusive version of Clyde Capybara which some London fans have affectionately nicknamed the ‘Cockney Bara’ due to his east end style.
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