Jellycat Airlines is now boarding at Harrods London as a new first class pop up lands at the Knightsbridge store.
Dubbed as a first-of-its-kind concept store, the pop up which officially opened yesterday (October 6) aims to combine the magic of airports and aeroplanes with the joy of jellycats.
For the new opening, Harrods’s fourth floor is now a plushie filled airport check-in of course featuring Jellycat’s signature colour teal and vibrant pops of Orange.
In particular the space has a plushie filled luggage carousel and aeroplane cabin. Nearby will also be cabin crew service trolleys fully stocked with collectable characters.
No detail left behind, the check out desks have been transformed to look like airport check-in counters.
Keep scrolling for a sneak peek inside the Jellycat Airlines Harrods London pop up store.
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1. Having officially opened yesterday (October 6) the pop up aims to combine the magic of airports and aeroplanes with the joy of Jellycats.
Jellycat

2. Harrods’s fourth floor has been transformed into a plushie filled airport check-in and lounge.
Jellycat

3. Fans will be able to breeze through security scanners to shop some of the brand’s fan favourites including Bartholomew Bear, Bashful Bunny, and Jellycat Jack.
Jellycat

4. A plushie filled luggage carousel is at the centre of the new airport themed pop up.
Jellycat
