Jellycat Airlines pop up opens at Harrods London
Jellycat has launched a new first-of-its-kind concept store at Harrods London.
Jellycat Airlines is now boarding at Harrods London as a new first class pop up lands at the Knightsbridge store.
Dubbed as a first-of-its-kind concept store, the pop up which officially opened today (October 6) sadly isn’t another experience style pop up.
Instead it aims to combine the magic of airports and aeroplanes with the joy of jellycats.
For the new opening, Harrods’s fourth floor is now a plushie filled airport check-in of course featuring Jellycat’s signature colour teal and vibrant pops of Orange.
No need for a boarding pass, fans will be able to breeze through security scanners to shop some of the brand’s fan favourites including Bartholomew Bear, Bashful Bunny, and Jellycat Jack.
In particular the space will have a plushie filled luggage carousel and aeroplane cabin. Nearby will also be cabin crew service trolleys fully stocked with collectable characters.
No detail left behind, the check out desks have been transformed to look like airport check-in counters.
To celebrate the launch of the store the viral Harrods-exclusive Amuseables Cheryl Cherry Cake will be available. However there is only a limited quantity of her so once she’s gone, she’s gone.
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