‘I visited the London Hello Kitty Grind pop up and tried the feline character’s favourite drink’
Tucked away in the iconic east london spot Hello Kitty fans won’t be able to miss Grind Coffee’s rosy coloured van as the character has taken over the brand’s Spitalfields location.
While the pink truck has become a staple in the market, it has been transformed for Grind’s collaboration with the popular feline character celebrating her 50th anniversary.
Advertisement
Hide AdAdvertisement
Hide AdAdorning the exterior of the flushed vehicle are stickers of Hello Kitty herself as well as her signature red bow, croissants and of course Grind’s takeaway coffee cups.
As part of the collaboration there are also limited edition coffee tins and themed t-shirts to shop alongside Grind’s usual coffee menu which features Hello Kitty’s favourite drink, an iced strawberry matcha too.


After the first sip it was clear why the berry green beverage was a favourite drink of the character’s as aside from its aesthetic pastel colouring, it had a moreish, sweet, and creamy taste.
Advertisement
Hide AdAdvertisement
Hide AdThe Hello Kitty x Grind pop up will be at London's Old Spitalfields Market, which is just a brief stroll from Liverpool Street station, for the next few weeks until June 6.
Hello Kitty will also take over Grind’s other locations across the capital. The brand’s stores are set to swap in themed takeaway cups over the next few weeks as staff also rep the collaboration’s t-shirt design.
Comment Guidelines
National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.