Hello Kitty London pop up: Grind coffee collabs with beloved character amid 50th anniversary

A new Hello Kitty pop up has opened in London hosted by coffee brand Grind. The two are joining forces in celebration of the feline character’s 50th anniversary.

While the collaboration may seem unlikely to some, both Hello Kitty and Grind were born in London and share a love of the rosy hue pink.

Set in the east of the city, the pop up, which will be attended by Hello Kitty herself on its opening day today (May 23), will also add a limited edition iced strawberry matcha to its menu as part of the festivities.

The merch line, which features a range of items, including a t-shirt with Hello Kitty holding a Grind coffee cup on it, will also be available at the event, and the first 500 customers will even be treated to a free Hello Kitty sticker pack.

Hello Kitty will also take over Grind’s other capital locations as the stores swap in themed takeaway cups over the next few weeks with staff also repping the collaboration’s t-shirt design.

The event isn’t the character’s only 50-year celebration in the capital this year. This Spring the Cute exhibition at Somerset House honoured Hello Kitty’s anniversary in its display and a themed cafe.

Here’s everything fans need to know about the Hello Kitty x Grind pop up in London.

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Full Grind x Hello Kitty London pop up details 

Where: Grind coffee truck in Old Spitalfields Market - Brushfield St, London E1 6AA (Enter Spitalfields market via the Brushfield Street entrance opposite The Gun Pub and Grind is on your left as you walk into the market.)

Nearest station: Liverpool Street Station

How long is it open: From May 23 to June 6

Opening times: Monday - Friday 8am - 3pm, Saturday - Sunday 9.30am - 6pm.