Sweet new personalised baby gift shop opens in Harrods

This sweet concession inside Harrods will let you personalise everything from cuddly toys to baby bath robes.

Are you looking for the perfect baby gift? Then look no further because a new personalised baby gift station has opened at Harrods.

My First Years has opened an adorable new personalisation station inside Harrods | Submitted

placeholder image — My First Years has opened an adorable new personalisation station inside Harrods | Submitted

My 1st Years has revealed a landmark retail experience in partnership with iconic department store Harrods in London.

This unique concession will transport customers into the magic of a vintage sweet shop - providing the opportunity to experience personalisation of their gorgeous gifts in true My 1st Years style.

Get the little one in your life an adorable personalised soft toy | Submitted

The concession invites customers to explore the brand’s most beloved products while adding a personal touch on the spot.

Much like picking sweets from glass jars, visitors can choose their gift’s font, embroidery thread colour and finishing touches before watching it come to life through the concession’s state-of-the-art personalisation machines.

Whether selecting a signature robe, a soft toy or one of the brand’s award-winning baby gift sets, every moment is made memorable with personalised gifts beautifully presented in their iconic blue gift box, complete with soft tissue wrap.

Some lucky customers will receive a free London tote bag | Submitted

Kate Gamble, Creative Director, said: “We are so excited to bring My 1st Years to the iconic Harrods in London. This launch is an amazing milestone in the journey of our store openings. Every product we create is thoughtfully designed and personalised in Great Britain, and being part of Harrods aligns with that mission.

“We are thrilled to be able to provide more customers the chance to experience the quality, care, and creativity that goes into the products we create to celebrate those precious milestones.”

From bespoke embroidery demonstrations to charming packaging reminiscent of golden-age confectionery, every detail of the experience is designed to delight, capturing the essence of what makes a gift from My 1st Years so special.

*Visit the My 1st Years concession on the Fourth Floor at Harrods and receive a free London-themed tote bag to celebrate this exciting launch.

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