In a trend that’s as quirky as the toys themselves, London has emerged as the epicentre of the UK’s Labubu obsession, new research by Blind Box Hub reveals.

These mischievous, wide-eyed designer figures—created by Pop Mart—have taken the internet by storm, and nowhere is that more evident than in the capital as shown by the whopping 49,500 monthly Google Searches.

From Oxford Street to Soho, London is home to multiple Pop Mart stores, each drawing in collectors and curious shoppers alike. The Oxford Street flagship, in particular, has become a pilgrimage site for fans, often featuring exclusive releases and special events. With six locations across the city, including Westfield Stratford and Canary Wharf, Londoners have more access to Labubu than any other region in the UK.

But it’s not just about availability—it’s about demand. Online search trends show that London consistently ranks highest in the UK for Labubu-related queries. Whether it’s tracking down the latest blind box drop, hunting for rare editions, or simply asking “Where can I buy Labubu?” Londoners are leading the charge. Outside of London, Birmingham ranks second with 8,100 monthly searches, and Manchester in third with 4,400.

placeholder image — Labubu keyring hanging from a bag

The city’s vibrant fashion and art scenes may also play a role. Labubu’s eerie-cute aesthetic and celebrity endorsements—from the likes of Rihanna and BLACKPINK’s Lisa—have made it a must-have accessory for trendsetters. And with pop-ups appearing in iconic locations like Harrods, the hype shows no signs of slowing.

In short, if Labubu fever has a UK headquarters, it’s London. And with new releases and collaborations constantly on the horizon, the capital’s love affair with these pint-sized collectibles is only just beginning.

Struggling to secure a Labubu for yourself? Blind Box Hub has some tips for getting your hands on one of these viral furry keyrings:

Pop Mart has moved to a weekly raffle system for purchasing Labubus in store. The draw happens online every weekend so make sure to sign up via the link on their social channels. If you win the draw you then have a few days to buy your new buddy. But remember to take your ID and confirmation email as you’ll need these in order to pay.
If trying for one online, Pop Mart states when they will be in stock so log in at least 10–20 minutes before a scheduled drop. Have your payment method saved, your cart prepped, and your reflexes sharp. Drops typically happen on Friday at 12pm, so syncing with the release windows is key.
Try retailers outside of Pop Mart for an easier experience. Blind Box Hub is an online retailer specialising in blind boxes and collectable toys and often has a range of authentic Pop Mart products, including Labubus, in stock.

With its unmatched enthusiasm, thriving store presence, and sky-high search stats, London has firmly crowned itself the UK’s capital of Labubu love. As the craze continues to grow, one thing’s clear—if you’re hunting for the heart of the hype, look no further than the streets of London.