Outernet London: First look at London's enchanting new pop-up Ice Palace
Immerse yourself in the magic of Christmas at The Outernet’s new spectacular ice palace.
Londoners can step into a world of festive fantasy this winter as Ice Palace, a mind-bending new immersive experience, opens at Outernet London from 12 November 2025.
Set inside The Now Building, the free experience will transport visitors through a series of breathtaking Christmas realms.
From the twinkling elegance of the Nutcracker’s ballroom to swirling gingerbread castles and the merry chaos of Santa’s workshop, every moment promises to dazzle.
The story follows the Spirit of Christmas as it awakens the palace’s frozen halls, filling them with warmth, light, and festive joy, brought to life through stunning visuals and an enchanting soundtrack.
Alexandra Payne, Director of Creative and Content Studio at Outernet, said: “Ice Palace is a truly enchanting celebration of the season — a unique immersive show that captures the wonder, warmth, and joyous spirit of Christmas. With free entry in the heart of the West End, it’s an experience everyone can enjoy.”
Just outside, Tod’s Festive Feast (13 Nov – 28 Dec) will transform St Giles Square into a boutique Christmas food market, curated by influencer @eatingwithtod, featuring a dozen premium street food traders from artisan cheesemongers to bratwurst specialists.
Ice Palace runs from 12 November to 31 December 2025 at Outernet London, next to Tottenham Court Road Station and Oxford Street.