Elvis Evolution organisers comment on missing hologram at new London exhibition
Elvis Evolution has steam-rollered its way into London - but some fans have been left disappointed by the lack of hologram
Elvis Evolution flung open its doors in London last week, much to the excitement of Presley fans. However some have been left feeling disappointed about the lack of a Elvis hologram.
Originally promoted as an event that would include a hologram of Elvis Presley (like ABBA Voyage) the exhibition, while still a great afternoon out, isn’t quite what some fans expected it to be.
One fan commented on a TikTok video: “What is this? I thought it was a hologram concert, no?”
While another wrote: “[I] wish they would have just done a hologram.”
A third wrote: “Looks so good, but where’s the hologram?”
Many Presley fans bought tickets under the impression they would be able to experience an “immersive concert experience” using AI and holographic projection.
While there hasn’t been an explanation as to why the exhibition does not include the aforementioned hologram, it has been reported those plans were scrapped early on.
And a spokesperson for Elvis Evolution told London World the team made a ‘deliberate decision’ to tell the King’s story in the ‘most powerful way’.
But the lack of hologram hasn’t deterred fans from flocking to the ExCeL Waterfront. Many have praised Elvis Evolution as a trendy time warp that celebrates one of the world’s biggest stars.
One influencer, Charles Moriarty, described it as a “great way to experience the man himself.”
And another called it “a full-blown immersive show with live music, retro sets and a big dose of nostalgia.”
The exhibition includes a old school American diner, complete with burgers and shakes and a behind the scenes look at the King’s career defining concert.
A spokesperson for Elvis Evolution said: “Elvis Evolution has been praised by Elvis fans and newcomers alike — but it’s not a traditional concert or hologram show. From the outset of development, we made a deliberate decision to explore the most powerful and authentic ways to tell Elvis’ story.
“This major scale production brings together a cast of 28 performers and over 300 skilled professionals across design, production, and visual effects. Elvis Evolution is a multisensory experience, where technology plays a powerful supporting role — but the show doesn’t attempt to recreate Elvis’ performances. Instead, it joyfully celebrates the ones he gave us.
“We’re incredibly proud of what’s been created, and of how it’s reconnecting people with Elvis in new and meaningful ways.”
Last night we were able to visit the newly opened Elvis Evolution, and while, we’d have loved to have seen an ABBA style hologram, we found it to be an informative and interesting retelling of the King’s rise to fame. You can read our full review here.