Billie Eilish London merch pop-up: Singer hosts capital event ahead of Reading Festival set

London will host a Billie Eilish merch pop-up over the next few days. The singer confirmed there will be an upcoming event in the capital in a post to her Instagram stories on Tuesday (August 22).

In the upload the chart-topper shared a poster for the event. While the image did not state what exactly the pop-up would be or where it would be set, it did reveal that it would be open from this Thursday (August 24) to Saturday (August 26).

Eilish has now shared more info about the limited run pop up. In another post on her Instagram stories on Thursday (August 24) she revealed it will take place in Charring Cross. Having headed down to the event, LondonWorld can confirm the event is a merch pop up offering exclusive London themed goodies.

The pop-up is set to wrap up just before the singer’s headline feature at Reading Festival. Eilish will take to the stage at the music event on Sunday (August 27).

She is also set to be in the capital the following week for her climate-focused event, Overheated, which will take over the Flipper’s Roller Boogie Palace in Shepherds Bush on Wednesday August 30. Eilish herself and activists are set to lead discussions around the climate crisis at this year’s event.

Full Billie Eilish London pop-up info

Address: Outernet NOW building, Charring Cross Road, London WC2H 8LH

Nearest Tube station: Tottenham Court Road

Opening hours: August 24 - 11am - 7pm, August 25 and August 26 - 10am - 7pm.