Barbie London Selfridges pop-up: Full info including how long it is open at the iconic store

Selfridges has joined in on the Barbie hype, and it’s as pink as you’d imagine. This week the luxury London department store turned Barbiecore ahead of the doll-themed flick’s release on Friday (July 21).

Barbie fans can step into the beloved doll’s world at Selfridges London as the spot has brought her Dreamhouse to life. The pop-up hosted at the department store’s Corner Shop area even features a replica of the pink Corvette that the character drives around Barbieland in the film.

From a papering space to her pinktastic wardrobe, visitors will be able to transform into their own Barbie. The beauty salon section, in particular, will offer shoppers makeovers, hairstyling and manicures.

The Selfridges pop-up is not the only slice of Barbieland Londoners can experience in the capital. There are a number of rosy destinations across the city which totally fit Barbie’s pink vibe.

Here’s everything Barbie fans need to know about the Selfridges London pop-up.

Barbie London Selfridges pop-up - full info

How long will it be open?: July 17 - July 29

Opening hours: Monday - Friday 10am - 10pm, Saturday 10am - 9pm, Sunday 11.30am - 6pm.

Address: Selfridges, 400 Oxford St, London W1A 1AB

Nearest Tube Stop: Bond Street