What is Barbiecore? Meaning explained as Londoners prepare their pinkest outfits

The capital is set to have a Barbiecore makeover as the doll-themed movie has its premiere in London this week. But exactly what does Barbiecore mean? We break down the trending term as fans across the city prepare their pinkest outfits in honour of the film.

The Barbie movie is set to hit cinemas in the capital and across the UK on July 21. However, celebrations will start early this week as London’s Leicester Square will host the UK premiere on Wednesday (July 12).

The city’s famous cinema district will welcome both the Barbie film cast and fans. Margot Robbie and Ryan Gosling are just some of the Barbie stars set to greet London crowds.

If the London premiere is anything like the recent LA festivities, Barbie fans can expect to see lots and lots of pink. From outfits to the carpet in which the stars walk down will no doubt be coloured with the familiar rosy hue.

We break down what Barbiecore means as Londoners prepare for the pink premiere festivities in the capital.

What is Barbiecore? 

Think everything pink, and that’s basically the Barbiecore aesthetic. The rosy hue has long been associated with the doll, and around the hype around the new movie based on the beloved figure, fans’ love of the colour has become known as Barbiecore.

As explained by WWD, the trend incorporates everything from pink-themed outfits to rosy interiors. Looking into the trend further, Vogue highlights how the doll figure’s style has often centred around "looking pretty in pink."