Aperol Spritz window London: Italian-style 'wine window' offering free festive spritzes opens in Mayfair
Aperol is bringing a Florentine-style “Festive Spritz Window” to Mayfair this December, offering Londoners free Aperol Spritz cocktails and a moment of calm amid the Christmas shopping rush.
Aperol is bringing a touch of Florence to central London this Christmas, unveiling a “Festive Spritz Window” designed to help stressed shoppers slow down during the busiest time of the year.
The pop-up, tucked away in St Christopher’s Place, takes its cue from the historic Buchette del Vino — tiny wine windows built into the walls of grand Florentine palaces.
Once used by noble families to serve wine directly to the public, the windows have enjoyed a modern resurgence, with online searches doubling between 2024 and 2025.
Aperol’s version comes with a festive twist. Shoppers caught up in the seasonal rush can ring a bell at the window and receive a complimentary Aperol Spritz, offering a moment of calm amid the queues and gift-wrapping chaos.
It follows new research from the brand, which reveals that more than half of Brits (53%) feel overwhelmed in the run-up to Christmas. Present shopping (33%), wrapping (25%) and food prep (24%) were named among the biggest stress triggers.
Half of those surveyed said they crave moments of peace in December, while more than a third admit they don’t properly relax until early January.
The Mayfair installation aims to offer exactly that. Open for three evenings only — from 2 to 4 December, between 5pm and 9pm — the bright orange “Festive Spritz Window” is designed to catch Londoners by surprise as they pass through the area.
Loris Contro, Italian Icons Brand Ambassador at Campari Group UK, said: “Traditional Florentine wine windows represent an authentic ritual of connection. We want Brits to pause the frenzy, step into a slice of Italian history, and enjoy a vibrant Aperol Spritz with their friends and family. Our research shows almost half of Brits want to embrace this Italian spirit during the festive period, so we’re bringing it to them.”
Visitors simply need to ring the bell at St Christopher’s Place to claim their free drink, while stocks last.
Aperol Festive Spritz Window
When: 2–4 December, 5pm–9pm
Where: St Christopher’s Place, Mayfair, W1U 1JN
UK residents 18+ only. One complimentary Aperol Spritz per person. Max 750 drinks available, first-come, first-served. Proof of age required. Full T&Cs apply.