Premier League clubs make decision which could impact West Ham, Fulham and Brentford

Premier League clubs have voted for a ban on betting companies sponsoring football shirts after all 20 clubs met on Thursday morning. The change will begin at the start of the 2026/27 season.

The logos of betting firms will still be able to be present on sleeves and on LED pitchside advertising. However, they will no longer be able to be on the front of jerseys. They currently account for six teams in the top flight, including West Ham, Brentford and Fulham.

A Premier League statement read: “Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising.

“The announcement follows an extensive consultation involving the League, its clubs and the Department for Culture, Media and Sport as part of the Government’s ongoing review of current gambling legislation.

“The Premier League is also working with other sports on the development of a new code for responsible gambling sponsorship. To assist clubs with their transition away from shirt-front gambling sponsorship, the collective agreement will begin at the end of the 2025/26 season.”

West Ham, Brentford, Fulham others like Leeds United, Bournemouth, Newcastle United and Southampton will be able to keep their current betting sponsors for the next three years. However, after that they will have to find something new.

Serie A clubs have had a similar ban in place since 2019, whilst La Liga sides have had the same since 2021. It remains to be seen whether the Football League will follow suit.