Top Boy, the Netflix series everyone is talking about, has been named as the official sponsor of football club Hackney Wick FC.
Hackney serves as an important backdrop as we follow the lives of Dushane, Sully, Jamie and co on screen.
Now off screen, the much loved series is making its relationship with the east London borough official.
Founded by former gang member Bobby Kasanga in 2015, this unique collaboration sees the club unite Top Boy to an organisation at the heart of the community.
It also enlists the work of Hackney-based designer and founder of West African menswear brand Labrum Foday Dumbuya, who has designed the club’s new home and away shirts.
The strips feature a signature Labrum zig-zag motif, inspired by traditional African art and include the Top Boy logo.
Hackney Wick FC is the borough’s first ever semi-professional team and the club focuses on community engagement and uniting the local diverse groups.
“Sport has a unique ability to unite communities in a shared goal – to win together,” explains Dumbaya.
“The work that Bobby has done for grassroots football by building Hackney Wick FC really resonates with me
“When I was designing the kit I wanted to include a bold graphic that incorporated the rich diversity of Hackney and Labrum’s celebration of west African heritage.
“The zig zag is synonymous here.
“I hope the players will wear the kit with pride.”
“Top Boy touches on the real-life issues that local people of Hackney are going through,” says Kasanga.
“It represents the marginalised communities I come from.
“Our club has worked hard to become a semi-professional team working with youngsters, and has been awarded for our ongoing community work in the borough.”
The new strips have been modelled on the cast of Top Boy, among them Jasmine Jobson (who plays Jaq) and Araloyin Oshunremi (Stefan).
The Hackney Wick FC shirts, sponsored by Top Boy and designed by LABRUM are now available to buy from Kit Locker.