We went ringside at Domino’s wild Chick ’n’ Dip Launch
Between wings, wrestling, and carnival shooting ranges, this certainly wasn’t your average food launch...
Domino’s Chick ’n’ Dip launch night was less about a quiet menu introduction and more about throwing guests headfirst into a loud, chaotic celebration of chicken, sauce and spectacle.
Hosted as an immersive event, the night leaned fully into playful excess, with activities including a neon-lit karaoke booth, a carnival-style shooting range, and Lucha Britannia performers delivering over-the-top wrestling showdowns to a cheering crowd.
The energy was infectious, with staff fully playing into the theatrics, cheering wrestlers on and keeping the atmosphere lively while making sure guests were always topped up with drinks.
Food was served in fold-out Domino’s-branded cardboard boxes that cleverly transformed into plates, a thoughtful touch that felt both practical and on-brand for a fast-food giant trying something new.
On the food front, guests were served chicken wings and chips, a smart benchmark choice given how well they pair with dips and how much of a London staple they are.
The wings were juicy, well-cooked and dangerously easy to eat, but the chips, however, were soft with an odd, grainy texture that distracted from what should have been a simple, reliable side.
With limited seating at a busy event, eating became slightly awkward, as balancing a long box alongside small plastic dipping cups while standing didn’t always feel comfortable.
That said, service was impressively slick, running more like a well-oiled restaurant operation than a chaotic launch party, with staff constantly clearing tables and managing the flow of food.
The real stars of Chick ’n’ Dip are the dips themselves, which genuinely felt distinct rather than minor variations on the same flavour.
Standouts included the Mexicana Mayo, Teriyaki Dip and Mediterranean Garlic Aioli, while Buffalo, Hot Honey and Mexicana Mayo feel like strong contenders for long-term success.
Some dips, particularly Hot Honey, would benefit from being served warm, as heat would elevate their flavour and texture significantly.
Despite the quality, it was hard to ignore that the dips guests kept returning to were still Domino’s classics like Garlic & Herb and BBQ.
Ultimately, Chick ’n’ Dip is a bold addition to Domino’s growing chicken range, launching nationwide on February 9 across all UK stores.
While not every dip feels destined for success, the concept itself has clear late-night and sharing appeal alongside pizza.