Whoopi Goldberg makes surprise appearance as AWSN pop-up in London

AWSN co-founder Whoopi Goldberg made a surprise appearance at a Regent Street pop-up.

Hollywood supernova Whoopi Goldberg made a surprise appearance in London yesterday (4th September).

Whoopi Goldberg smiles during the All Women's Sports Network store takeover at Style Of Our Ownplaceholder image
Whoopi Goldberg smiles during the All Women's Sports Network store takeover at Style Of Our Own | Getty Images for All Women's Spo

The actress attended the All Women's Sports Network (AWSN) store takeover at Style Of Our Own on Regent’s Street.

Goldberg was spotted customising her own sports kit, with the words ‘Team Whoopi’ emblazoned across the back.

Whoopi Goldberg during the All Women's Sports Network store takeover at Style Of Our Own on September 04, 2025 in Londonplaceholder image
Whoopi Goldberg during the All Women's Sports Network store takeover at Style Of Our Own on September 04, 2025 in London | Getty Images for All Women's Spo

Photos from the pop-up show the Sister Act and Ghost star smiling and interacting with fans while they shopped.

It comes as discussions surrounding women’s sport continue to dominate headlines.

London City Lionesses will make history on Saturday (6th September) when they wear the slogan 'Everyone Watches Women's Sports' on the front of their shirts for their opening match in the Women's Super League against Arsenal.

Whoopi Goldberg is a passionate and active supporter of women’s sports. She co-founded the All Women’s Sports Network (AWSN) the first global sports network devoted entirely to women's sports, covering everything from table tennis and cricket to basketball, field hockey, and soccer.

Whoopi Goldberg during the All Women's Sports Network store takeover at Style Of Our Ownplaceholder image
Whoopi Goldberg during the All Women's Sports Network store takeover at Style Of Our Own | Getty Images for All Women's Spo

She shared that she's been developing this idea for about 15 years, even though many dismissed it by saying "no one wants to watch women's sports, but they do, I do.”

AWSN, which launched in 2024, now serves as a major platform for female athletes worldwide. It’s available in approximately 65 countries, reaching over 2 billion people, and features major leagues such as the UEFA Women’s Nations League, WNBL, WTA, and others.

AWSN is free to stream on Pluto TV.

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