This is how much Londoners spend on Christmas dinner and décor

With Christmas fast approaching, people across the UK are getting ready for a season filled with celebrations - from festive dinner parties to planning the perfect Christmas Day dinner. To explore the nation’s hosting habits, TK Maxx surveyed 2,000 UK respondents – including in London.

With 41% of London residents planning to host Christmas dinner at home, the insights reveal a strong focus on creating cosy, memorable festive gatherings.

Key findings among London residents:

• Londoners plan to spend £135 on hosting and home décor during the festive season, with 40% saying it’s cheaper than hosting out

• A joint 28% focus their festive home purchases on seasonal decorations (such as wreaths, garlands etc candles) and candles and lightning

• 58% say social media influences their hosting decisions

• 32% would like to recreate a setup inspired by social media (e.g. #hosttok and Pinterest)

Festive plans gather momentum

Hosting is firmly on the festive agenda, with 42% of respondents planning to host Christmas dinner at home, followed by Christmas drinks or parties (24%) and New Year’s Eve celebrations (22%). Over a third (35%) typically host around two events during the festive period. Regionally, those in the East of England are the most likely to host a Christmas dinner, with 52% planning to do so.

Millennials and Gen Z leading the way

With hosting on the rise, it’s younger adults who are setting the trends when it comes to style and presentation. 25-34 years old are the most active hosts, with 34% planning to host both Christmas parties and New Year's Eve celebrations. They are also the most style-conscious: 81% say it’s important to make gatherings feel special through stylish tableware, décor and thoughtful finishing touches.

Social media plays a big role in shaping their hosting choices, with 80% saying it influences how they style their homes. They are actively investing in tableware (29%), glassware (32%) and soft furnishings (31%) to elevate their hosting game, in contrast to Baby Boomers, 51% of whom say they buy ‘nothing in particular’.

Why we love to host

The 'cosy, relaxed atmosphere' (44%) and feeling that it's 'more personal and meaningful' (40%) top the list of reasons for hosting at home. When asked what they love most about having people over, respondents cited 'spending quality time with loved ones' (45%), 'seeing people enjoy themselves' (34%) and 'making guests feel welcome' (28%). Women were slightly more likely than men to prioritise quality time (48% versus 41%).

The cost of hosting

While the hustle and bustle of winter nights out have their appeal, cost realities are changing where Brits are celebrating. Almost half (45%) of respondents claimed that hosting at home costs less than going out for a festive meal or night out.

More than a third (35%) cite cost-effectiveness as their primary reason for hosting at home, rising to 39% among those over 55. Despite budget concerns, Brits aren’t cutting corners when it comes to hosting, with people in the North East spending the most (£147), followed by the North West (£139) and Greater London (£138).

Tips for hosting like a pro:

• Create ambience on a budget: Candles and lighting transform any space – mix heights and scents for visual and sensory appeal.
• Invest in versatile pieces: Quality glassware, neutral table linens and classic serving pieces work for any occasion.
• Layer seasonal touches: Small seasonal decorations make a big impact without overwhelming your space.
• Don't forget the details: Statement napkins, place cards or festive centrepieces show guests you've made an effort.