Experience the magic of The Snowman at London pop-up event this weekend

This weekend, Raymond Briggs' timeless character, The Snowman will be brought to life in London.

A pop-up event at London Waterloo Station will allow visitors to step into the magical world of The Snowman.

There will be a live brass band playing iconic tunes from the soundtrack to the film adaptation. The musicians and staff at the station will also be wearing the legendary Snowman scarf, as worn by David Bowie.

There will also be an interactive, green-screen photo booth, enabling visitors to capture their memories.

A snowman costume will be at London Waterloo Station between 11am-2pm on Saturday, November 16th.

Francesca Dow, Managing Director, Penguin Random House Children’s said: “Raymond’s masterful storytelling in The Snowman has gone on to inspire a wealth of experiences and opportunities, for families to celebrate together, beyond the pages of his much-loved picture book.

“I am delighted that our event at London Waterloo Train Station will immerse thousands of visitors in the magic and wonder of The Snowman while activity across Brighton and its surrounds pays homage to the landscapes of East Sussex that Raymond loved and which provided a backdrop to his original picture book.”

Clare Blanchfield, Senior Brand Marketing Manager, Penguin Random House Children’s said: “For so many families, Raymond Briggs’ timeless story of a boy and his Snowman who embark on a magical adventure together, really does signal the start of Christmas.

“So our campaign, featuring a pop-up event at London Waterloo, is particularly fitting as visitors to the station will be embarking on adventures of their own, during this key weekend at the beginning of the festive season.”