Taylor Swift London exhibition: What Eras Tour merch is on sale and prices at V&A Museum display
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If you missed out on getting Eras Tour merch during Taylor Swift’s stint at Wembley Stadium earlier this summer you can shop it in person in the capital once again.
As part of her new Songbook Trail exhibition at the V&A Museum, its gift shop has been stocked with an array of Eras tour merch.
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Hide AdFrom t-shirts to crewnecks and hats there is a mix of Swift’s tour merch available alongside a V&A exclusive tote bag which was designed for the Songbook trail.
Here’s the full list of Eras Tour merch available at the Taylor Swift London Songbook Trail in the V&A Museum.
Full list of Eras Tour merch on sale at the Taylor Swift London exhibition
- Eras Tour Pink T-shirt
- Eras Tour Blue T-shirt
- Eras Tour Black T-shirt with coloured graphic
- Eras Tour London Poster
- Eras Tour White Crewneck
- Eras Tour Beige Hoodie
- The Tortured Poets Department Black Cap
- The Tortured Poets Department Grey Dad Cap
- V&A Taylor Swift Songbook Tote Bag
There is limited sizing across the clothing range. However fans can shop the full Eras Tour range on Taylor Swift’s official merch site. The V&A tote bag is also available on the museum’s website.




Full prices for the Eras Tour merch on sale at the Taylor Swift London exhibition
- Hoodie - £70
- Crewneck - £65
- Caps - £35
- T-shirts - £40
- Eras Tour Poster - £20
- V&A Tote Bag - £13
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