Will Shein ever open a permanent shop in London?
Shein returned to London’s Oxford Street over the weekend - but will it ever open a permanent store in the capital?
Fast fashion retailer Shein returned to the capital last week as it opened another pop-up store along London’s famous Oxford Street.
It’s not the first time the online retailer has joined some familiar high street brands at the iconic shopping spot.
The online retailer giant last opened a limited-time clothing shop on Oxford Street in 2023.
Before then, Shein also hosted a pop-up event in the capital in 2022, when the retailer joined forces with Klarna for an event in Covent Garden.
But will Shein ever open a permanent location on Oxford Street in London?
Shein currently has only one permanent physical store, located in Harajuku, Japan. However, it is promoted more as a showroom rather than an actual shop.
As described by those who have visited the site on Reddit, the store is a display of what's available on the online store, with lots of “instagrammable”spots to snap a pic.
You can also not actually check out at the till if you want to buy something, you instead have to scan a QR code to buy it online while in the store.
While we could definitely see something similar to the Japan store land in the capital it doesn't seem likely.
In 2023, a spokesperson for the brand told Birmingham Live the online retailer does “not have plans to open any permanent store” but will continue to open “pop-up stores across Europe.”
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