McVitie’s to light up iconic London landmarks to celebrate 100 years of the chocolate digestive

Some of London’s most famous landmarks were lit up on Wednesday evening (April 23) to celebrate a century of McVitie’s beloved chocolate digestive.

McVitie’s took over both the London Eye and Tower Bridge for the night as they hosted a special milestone display to commemorate 100 years of the classic biscuit.

The well known confectionary brand first launched its chocolate digestive offering in 1925 and over the last 10 decades it has become a favourable tea dipping biscuit for many brits.

To honour its 100th anniversary McVitie’s projected a special display across the London Eye and Tower Bridge as well as the nearby County Hall using both cutting edge Hologauze and projection technology.

While a large-scale chocolate digestive was framed by the London Eye, bursting balloons, fireworks and confetti were projected on both Tower Bridge and County Hall.

McVitie’s also plans to continue the celebrations in London early next month with a special one-of-a-kind concept store.

Offering an immersive experience to biscuit fans to explore, the free to visit store will be located at the Piccadilly Circus event space Below The Lights from May 2 to May 5.

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