London's top 10 most 'Insta-worthy' attractions including Big Ben and Tate Modern


London is truly an Instagrammers dream come true. There are photo opportunities on every corner thanks to its picturesque scenery and iconic landmarks.
New research by Casino Alpha, has shown which of these landmarks are the most ‘Insta-worthy’ - and Big Ben tops the list.
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Hide AdA spokesperson said: “It’s interesting to see which tourist attractions in London are the most Instagrammable. With social media playing a significant role in today’s society, many tourists will think about the potential Instagram content they can get while visiting an attraction.


“This is especially true for influencers who may even prioritise the attractions with the best backdrops and settings for taking pictures when deciding which ones to visit. London is a top destination to visit in the UK if this is the goal, as there are plenty of Instagrammable tourist attractions to choose from."
Here are London’s most ‘Insta-worthy’ landmarks
1. Big Ben
Big Ben is crowned the most Instagrammable tourist attraction in London. The iconic clock tower built more than 160 years ago, has been tagged in an impressive 3,553,720 posts.
Taking a selfie with the cultural landmark standing prominently in the background remains a popular photo opportunity among London tourists.
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Hide Ad2. London Eye
The London Eye, the world’s largest cantilevered observation wheel, is the second most Instagrammable tourist attraction in London, with 3,529,518 posts.
Standing at 443 feet tall, the Ferris wheel allows tourists to capture an outstanding view of London’s landscape.
3. Tower Bridge
Tower Bridge, which crosses over the River Thames, takes third place, with 2,901,151 posts. The striking bridge is a defining landmark representing London and a familiar backdrop in the Instagram photos of tourists visiting the city.
4. Hyde Park
With 2,572,250 posts, the fourth most Instagrammable tourist attraction in London is Hyde Park.
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Hide AdThe vast open green space is popular among locals and visitors, stretching from Kensington to Buckingham Palace.
5. Covent Garden
Known for its high-end fashion, beauty and lifestyle stores, Covent Garden ranks fifth among the most Instagrammable tourist attractions in London, with 1,652,333 posts.
The shopping district attracts millions of visitors every year, who enjoy the shops, entertainment, and Italian-influenced architecture.
6. Buckingham Palace
The sixth most Instagrammable tourist attraction in London is Buckingham Palace, with 1,610,051 posts.
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Hide AdThe home of the monarchs, which boasts more than 775 rooms, is recognised around the world. Many tourists gather in front of the gates to be photographed with the royal residence.
7. Tate Modern
Housing one of the most exceptional art collections in the world, Tate Modern is the seventh most Instagrammable tourist attraction in London, with 1,319,030 posts.
The art gallery showcases work by famous artists such as Pablo Picasso, Yayoi Kusama and Henri Matisse.
8. The Shard
The Shard ranks as the eighth most Instagrammable tourist attraction in London, with 882,493 posts.
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Hide AdStanding 1,016 feet tall, the building offers the highest view of the capital city, with the 360-degree viewing galleries popular among tourists wanting to take in London’s beauty.
9. Tower of London
In ninth place, with 701,641 posts is the Tower of London, located on the north bank of the River Thames.
Officially known as Her Majesty's Royal Palace and Fortress of the Tower of London, the historic castle was built in 1066 by William the Conqueror and is now a UNESCO World Heritage Site.
10. British Museum
Rounding out the top 10 is the British Museum, with 691,611 posts.
One of the world's most renowned museums, this significant cultural and educational institution displays a remarkable range of artefacts, covering over two million years of human history.
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