Crumbl Cookie London: Spoof TikTok claims viral chain is opening in the capital - but sadly it isn't

A video claiming Crumbl Cookie has landed in London’s Soho has sent TikTok users spiralling.

Founded in 2017 in Utah, Crumbl Cookie has become known online for their frosting topped biscuit menu and its aesthetic pink packaging.

In recent years taste tests of Crumbl’s offerings have taken over TikTok in particular as users in the US try the different flavours from its revolving menu.

Currently only available in the US and Canada, the brand confirmed late last year it would be opening in Australia next.

Having amassed a loyal following on social media with almost 10 million on TikTok many are eager for the brand to expand further around the world.

And it seems Crumbl may have now come to London, according to a recent TikTok.

Showing a clip of someone walking what appears to be the streets of Soho with the brand’s famous pink packaging in hand, the video uploaded today (January 9) has already amassed over 100,000 views in over two hours.

However fans shouldn't get excited just yet as Crumbl’s website does not list a London or UK store in its official locations map.

There has also not been any announcements on Crumbl’s social media pages.

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