Goodfella's Pizza pop-up has taken over London's Goodge Street - and given it a new name

Goodfella’s Pizza is treating Londoners to a slice along Goodge Street today as part of their latest campaign across the country.

This week inspired by their name, the brand has taken over roads across the country with Good in the title.

As part of the campaign the brand has already renamed streets in both Liverpool and Poole.

Today (February 6) Goodfella’s popped up on London’s Goodge Street where they’ll be serving pizzas to hungry passersby.

Just down the road from the Goodge Street underground station, the pop-up is located amidst the Whitfield Gardens just in front of the spot’s famous Fitzrovia art mural.

With a welcoming large-scale arch with the spot's temporary name Gooooodge Street on, the pop up is offering slices of pepperoni and margarita pizzas as well as a chance to win other goodies.

This isn’t the first time London streets and areas have been renamed, as part of the promotion for Wicked, Greenwich became Green Witch and for the Barbie movie, Barbican was given the moniker Barbie Ken.

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