Dubai Chocolate at Harrods: The chocolate bar that 'broke the internet' is officially coming to London
After sending TikTok into meltdown, Dubai’s cult brand FIX Dessert Chocolatier is making its international debut at Harrods this October.
The viral taste sensation that had your entire FYP in a sweet chokehold is finally crossing borders.
This October, FIX Dessert Chocolatier, the brand behind The Original Dubai Chocolate Bar, is setting up shop in London for the very first time.
From 27 October to 23 November, FIX will be popping up inside Harrods, bringing its signature blend of drama, decadence, and dessert genius to London’s most famous department store.
If you’ve been online this year, chances are you’ve seen it: that viral Can’t Get Knafeh of It bar - golden, gooey, and oozing pistachio perfection - taking over TikTok and Instagram Reels.
Since its launch in early 2024, FIX has amassed an international fanbase of chocoholics desperate to get their hands on a bar. Now, Londoners are next in line for the ultimate sugar rush.
‘The original Dubai Chocolate Bar’
Sarah Hamouda, Co-Founder at FIX Dessert Chocolatier said: “This is such a full-circle moment. FIX has always been about blending cultures - my London upbringing, my Egyptian roots, and Dubai’s unstoppable energy. Launching our first international pop-up with Harrods just felt right. We can’t wait to see how the UK reacts when they step into our world.”
The launch, brought to the UK by Imagine FMCG, marks a significant milestone for the Dubai-born dessert powerhouse as it expands outside the UAE for the first time.
Whether you’re a chocolate purist or a pistachio enthusiast, FIX promises something spectacular. Just don’t forget your phone - because if TikTok’s taught us anything, this chocolate is made to be filmed before it’s devoured.
Keep your eyes on @fixdessertchocolatier for more delicious updates.