Eurovision pop up at the London O2 Arena: When it is open and what's on offer

Eurovision fans can shop official merch for the singing competition at the O2 Arena this week - here's everything you need to know.
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Londoners will be able to cop some official Eurovision merch at the O2 Arena this week. Ahead of the grand final, the famous venue in the capital is hosting a merch pop up for Eurovision fans across the city. 

While the singing competition will not be hosted in the capital, London's O2 Arena is still getting into the Eurovision spirit this week. The venue will house a pop-up for the event, which Eurovision fans in the city can flock to for official merch.

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Having already opened its doors, Londoners can head there to secure their watching outfit for the grand final this weekend. It will stay open in the lead-up to the festivities before closing early next week.

The London pop-up follows an existing one already open in Liverpool. The store opened at the start of the month and will stay open until the day after the Eurovision grand final.

We break down everything Eurovision fans in the capital need to know about the merch pop up from opening times to where it is.

Where is the Eurovision merch pop up at O2 Arena?

Eurovision fans will be able to find the merch pop up within the O2 Arena's Icon shopping Outlet. The limited-time store features among the Icon Outlet's almost 50 stores

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Located on the upper level of the arena, the pop-up shop is opposite the Jack Wills store. A map of the arena is available on the O2 website.

What days is the Eurovision merch pop up open at the O2 Arena?

The Eurovision pop up opened its doors today (May 10). It will be available for London shoppers in the lead-up to the grand final this weekend.

Following the weekend festivities, the merch store is set to close early next week. Official apparel will be available for a total of six days before the shop closes on Tuesday, May 16.

Eurovision pop up opening hours at London O2 Arena

  • Wednesday, May 10 - 10am - 8pm
  • Thursday, May 11 - 10am - 8pm
  • Friday, May 12 - 10am - 8pm
  • Saturday, May 13 - 10am - 8pm
  • Sunday, May 14 - 10am - 7pm
  • Monday, May 15 - 10am - 8pm
  • Tuesday, May 16 - 10am - 8pm

What Eurovision merch is available at the pop-up?

The pop-up offers a whole host of official Eurovision goodies, from accessories as well as apparel. As stated on the Icon Outlet Instagram, the pop-up promises to deliver fans a "full range of official Eurovision merch."

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Photos on the arena's shopping page hint at some of the merch items, including everything from hats, t-shirts and hoodies as well as mugs. Shoppers can also get a sneak peek at the full line on the Eurovision website to plan what they want to get at the London pop up.

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