Watch: We visited Ed Sheeran's funky pop-up store at The Outernet in London
Ed Sheeran is celebrating his new album with a special pop up for fans in London.
In honour of his latest record Play, Ed Sheeran has opened a special pop up for London fans.
Set at the Outernet building right by Tottenham Court Road station and Oxford Street, the colour of the album, pink, has taken over the immersive space.
Across the venue’s two back rooms, its massive screens are the perfect backdrop displaying the pink Play album art.
The first room is located on the side closest to the Soho Place Theatre and is a merch shop stocked with a whole host of exclusive items including Vinyl and cassette editions of Play signed by Ed Sheeran himself.
The second room is opposite Outernet’s Spaces In Between area. Here is a live screen printing space where fans can get t-shirts or a poster screen printed.
Sneaker artists are also set up in the second space as they customise a pair pink pair fans have a chance of winning.
Of course the new album is also on full blast throughout including the single Camera which has already made the top 10 on the official singles chart.
Only in town for two days, the pop up will also be open on Wednesday (September 17) from 11am to 8pm.