Djerf Avenue London pop-up: Covent Garden location and opening times

Djerf Avenue will open its first pop up in London this weekend - here’s everything Londoners need to know.

The viral clothing brand will finally be London-bound this weekend as Djerf Avenue opens its first pop-up in the capital.

Founded in 2019 by content creator Matilda Djerf, you’ll have no doubt seen the brand across your social media including its famous fruit-themed PJs.

In celebration of the brand’s fifth birthday, the pop-up this weekend is set to be a Christmas-inspired experience, showcasing its autumn-winter clothing and the latest from its beauty line.

Here’s everything Djerf Avenue fans need to know about the London pop-up opening this week.

When does the London Djerf Avenue pop up open?

The Djerf Avenue pop up will be available to visit in the capital this weekend. It will officially open this Friday, November 29 at 10am.

How long will London Djerf Avenue pop up be open?

The Djerf Avenue pop up will be in London for just 10 days. The limited event for the viral brand will wrap up on December 8.

Where is the London Djerf Avenue pop up?

Based in the heart of Covent Garden, the pop-up will be based along Shelton Street.

Address: 25 Shelton Street, WC2H 9HW

Full opening times for the London Djerf Avenue pop up

  • November 29 - 10am - 7pm
  • November 30 - 10am - 7pm
  • December 1 - 10am - 7pm
  • December 2 - 10am - 7pm
  • December 3 - 10am - 7pm
  • December 4 - 10am - 7pm
  • December 5 - 10am - 7pm
  • December 6 - 10am - 7pm
  • December 7 - 10am - 7pm
  • December 8 - 10am - 7pm

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