Exclusive Champagne and jewellery pop-up heading to London next weekend

London is home to many great pop-ups from kitchen takeovers to beauty brands.

A new exclusive pop-up celebrating life’s important moments is taking place in London next weekend.

Luxury champagne house, G.H. Mumm has created the world’s first VIM (Very Important Moment) Champagne Lounge - a space where it isn’t your name that will get you on the guest list, but an important moment in your life you wouldn’t usually take the time to toast.

Opening in partnership with London-based jewellery brand, Otiumberg, the VIM Champagne Lounge from G.H. Mumm will encourage Brits to take the time to properly celebrate these moments in their lives, whether it’s completing a marathon, starting their first side hustle, or getting promoted. 

Those who gain access to the Lounge will be given the full VIM treatment once inside, with complimentary G.H. Mumm champagne - one of the most popular ways to celebrate for the majority of Brits (62%) – along with a bespoke commemorative Otiumberg gift and other treats.

To get yourself and two friends onto the exclusive guestlist for the VIM Champagne Lounge opening on Saturday 16th and Sunday 17th November only in the heart of Soho, you must submit your moment to celebrate, or a missed one from earlier this year. 

Lucy Bearman, Wine & Champagne Portfolio Director at Pernod Ricard UK, commented: “Champagne is often pigeon-holed into celebrating the big set piece moments in our calendar and yet there are so many small wins, achievements, and milestones in our lives that deserve their moment in the spotlight! 

“The VIM Champagne Lounge is our chance to show people how great it feels to properly commemorate the many modern milestones happening in our lives all the time. A space where the moments are the moment. We can’t wait to pop some bottles and celebrate.” 

Guests at the Lounge will have a consultation with Otiumberg to personalise a beautiful necklace, which will be available in gold vermeil or silver and those celebrating will be able to select a name or word to go on the pendant. 

Rosanna Wollenberg from Otiumberg, said: “We believe in the power of jewellery to link us to the bonds that matter—energetic connections with others and with ourselves. Jewellery tethers us to connections that surpass words; and as a sister-led brand, these unspoken bonds and authentic connections are a guiding spirit and instinctual philosophy.

“We are therefore delighted to craft these bespoke pieces for the G.H. Mumm event and offer guests a special token to commemorate their significant milestone, no matter what that may be.’

The guestlist is now open on Eventbrite. Simply submit your name with your chosen moment to celebrate and the number of guests that you will bring, and you will receive your invitation to the Lounge.

Event details:

Name: G.H. Mumm’s VIM (Very Important Moment) Champagne Lounge in partnership with Otiumberg

Location: Bantoff, 31 Great Windmill St, London W1D 7LW

Dates: Saturday 16th November – Sunday 17th November

Timings: 1pm – 6pm