Bond Street London: Designer jeweller Bvlgari will unveil its Christmas decorations next week
The designer jewellery store has submitted an application for a ‘temporary Christmas decoration’.
Designer brand Bvlgari will unveil its Christmas display next week, according to a planning application.
The high-end jewellery store located at 168 New Bond Street has applied for a ‘temporary Christmas decoration measuring 1.7m x 4.5m' to be displayed within the shop.
The complete application states that the decoration will be displayed from October 1, 2025, until January 9, 2026.
The New Bond Street boutique is one of Bvlgari’s key locations in London, part of its core network of standalone boutiques, alongside other notable sites such as Harrods, Sloane Street, and its Oxford Street presence at Selfridges.
The store is housed in a Grade II listed building and underwent a complete refurbishment/redesign to serve as the London flagship.
The complete planning application (25/06036/LBC 168 New Bond Street, London W1S 4AR) says: “Installation of temporary internally illuminated seasonal Christmas decoration measuring 1.7m x 4.5m from 01 October 2025 until 9 January 2026.”
While there are no further details about what the display will include, we are very excited to see it once it's unveiled next week.
According to the measure of things, 4.5m is roughly the size of a standard artificial Christmas tree.
The boutique was designed as more than a retail space, aiming to evoke a ‘temple’ or homage to Roman or Mediterranean classical aesthetics, blending them with English architectural heritage.