Magical immersive Butterfly trail to return to Outernet London this Christmas
The viral Butterfly trail at Outernet London is coming back at the Tottenham Court Road spot for Christmas.
Outernet London have confirmed the fan favourite Butterfly trail which allows visitors to interact with the display through their phones is back for Christmas.
The free, immersive Butterfly Trail proved to be a huge hit with visitors to central London when it first launched in 2023.
Having extended its run into 2024 due to popular demand, the display is set to be shown at the Tottenham Court Road spot once again this Christmas.
If you didn’t catch it during its initial run, the London experience allowed visitors to interact with butterflies through their phone screens by scanning a QR code.
@londonworld_com The world’s first mixed reality experience is in London, opposite Tottenham Court Road station. The Butterfly Trail is free to see! - head LondonWorld.com for more. Project by Outernet London and Pixel Artworks.
♬ original sound - LondonWorld
You don't need a phone to view and enjoy the butterflies, but by scanning a QR code and viewing through a phone, visitors could hold a virtual butterfly in their hand.
LondonWorld can exclusively reveal the Butterfly trail will relaunch at the Outernet London building from Monday (November 17).
It will be on screen for just six weeks across the festive period and joins a whole host of Christmas-themed events and schedulings at the Tottenham Court Road venue.
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