Adult 'Easter egg hunt' around Shoreditch where you can win a year's worth of free wine
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What3words and Virgin Wines have joined forces for a boozy adults-only Easter Egg hunt with prizes including a vineyard tour and a hot air balloon ride
An epic adults-only Easter egg hunt is happening in London next month. The boozy treasure hunt features some fantastic prizes, including a year’s worth of free wine!
The hunt will take place in Shoreditch on Thursday, 17th April, between 3-7pm, and will challenge participants to follow clues shared on Virgin Wines social channels (@virginwines) in the weeks leading up to Easter, which will lead them to discover the what3words address for the hidden prizes.
Here’s a taste of the epic rewards up for grabs:
- A year’s supply of wine from Virgin Wines,
- Hot air balloon experience with Virgin Balloon Flights,
- A luxurious stay at Virgin Hotels London - Shoreditch,
- Electric aircraft flight over scenic Norfolk (where Virgin Wine’s HQ is based),
- Virgin Experience Days voucher for a Henners Vineyard Tour & Tasting with a Bottle of Luxury English Sparkling Wine for two people,
- Annual Picturehouse membership,
- and many more…
Designed for adventure lovers, wine enthusiasts, and those looking for a unique way to celebrate Easter, the details of the treasure hunt will be revealed on Virgin Wines’ social media channels.
Participants will race to crack the code using online clues to find the correct what3words address, leading them to a secret location on Thursday 17th April between 3-7pm, where many prize-filled Easter eggs will be waiting.
Crack the code to uncover some eggcellent prizes!
Jay Wright, CEO of Virgin Wines said: “We wanted to bring back a little fun and nostalgia with an Easter egg hunt for adults. We hope as you’re finishing up work for the long weekend, you’ll meet up with friends or join colleagues in giving it a go. With what3words, we’re making it easy for participants to navigate their way to the Easter eggs and claim some truly fantastic prizes.”
Chris Sheldrick, Co-Founder and CEO of what3words, added: “The beauty of what3words is its versatility; from in-car navigation and accurate deliveries, to creative use cases such as Virgin Wines' take on an Easter egg hunt. This fun and interactive challenge showcases the precision of the system – and we encourage everyone to download the app and have a go at cracking exactly where the prizes await.”
This special Easter egg hunt is part of Virgin Wines’ ongoing 25th silver anniversary celebrations. Founded in 2000, the online wine retailer is joyfully raising a glass to being 25 years young, filling 2025 with lots of unforgettable moments and extraordinary events.