ABBA Voyage London: New report reveals 'super' impact show has had on London
A new report reveals just how much ABBA Voyage has pumped into London’s economy.
ABBA might not be performing in person at their futuristic East London arena, but the quartet’s digital avatars are proving to be some of the city’s hardest-working entertainers.
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A new report has revealed the extraordinary impact of ABBA Voyage since it opened in 2022, and it turns out the show isn’t just a global phenomenon, but a major win for Londoners too.
More than three million people have flocked to the custom-built arena in Pudding Mill Lane, with fans jetting in from all over the world to see the spectacular concert.
According to a new analysis by cultural consultancy Sound Diplomacy, ABBA Voyage has become an economic and social powerhouse and continues to grow year after year.
Across the UK, the show has generated a whopping £2.06 billion in turnover since opening. For every £1 that comes into ABBA Voyage, another £5.70 ripples out into the broader economy, helping everyone from hotel staff and chefs to local taxi drivers. Almost 10,000 jobs across the UK have been supported thanks to the show’s runaway success.
But nowhere feels the ABBA effect quite like London. The capital has enjoyed a £1.51 billion boost, with concertgoers spending an average of £224 a day on everything from hotel rooms to pre-show cocktails.
In the boroughs surrounding the arena, Newham, Hackney, Tower Hamlets and Waltham Forest, local businesses have felt a real uplift. Visitors have spent £348.5 million in the area so far, with neighbourhood restaurants, bars and shops among the biggest winners.
It isn’t just about money, though. The report also highlights the good vibes ABBA Voyage brings. Fans say the concert improves their wellbeing - reducing stress, lifting their mood and giving them a cultural night out to remember.
In total, the show has created more than £70 million worth of social value, supported by community projects, local partnerships and educational outreach.
ABBA Voyage’s commitment to doing things right extends to the planet too. The arena earned its Greener Arena certification after a full sustainability review, making strides in renewable energy, waste reduction and greener transport options.
Craig Hartenstine, Group CEO for ABBA Voyage, said he was delighted to see how the show is helping London thrive. Producers Svana Gisla and Ludvig Andersson called the findings “genuinely humbling,” adding that they’re proud to give something back to the city that inspired them.
Even the Mayor of London, Sadiq Khan, is a fan, hailing ABBA Voyage as “an absolute sensation” that proves, once again, that London is the world’s music capital.
With tickets now on sale through June 2026, it looks like ABBA Voyage is set to keep dancing, jiving and boosting London’s economy well into the future.