London Lions team up with Sportserve as the official technical partner

Sportserve will support the Lions with industry-leading services, including sports flooring, electronic scoring systems, audiovisual solutions and event branding, for next season and beyond, as the club continues to push for domestic and European success.

This partnership follows the announcement that the club are working with the Mayor of London to develop a purpose-built, world-class basketball arena in the capital. This comes as part of their wider vision to establish themselves not only as a force in basketball, but as a key part of London’s sporting future.

Lenz C. Balan, CEO of the London Lions, said: “At the London Lions, excellence is our standard, on and off the court. Partnering with Sportserve, a company with over 25 years of expertise in delivering high-performance solutions for sport, is a perfect fit. Their technical precision and deep understanding of what organisations, players, and events require mirror our own pursuit of the highest level. With a major year ahead with participation in European competition, Sportserve’s support will be invaluable in helping us set the stage for the next chapter.”

Will Evans, CEO of Sportserve, said: “As the UK’s leading Basketball Specialists, we are committed to enhancing the sport at every level of the game. Our partnership with the London Lions represents an exciting step forward in elevating professional basketball both in the UK and across Europe. Having worked closely with the organisation over several years, formalising this relationship with a long-term partnership allows us to further develop our products, services, and showcase our capabilities to a wider audience. We’re proud to support the Lions as they continue to grow their influence on and off the court and we’re thrilled to be part of the journey ahead.”

For over two decades, Sportserve has been a trusted supplier to the sporting industry across the UK, working with organisations such as Basketball England, SLB, and Volleyball England. Their comprehensive services span flooring and walling, sports equipment, scoring systems, and full-scale event branding, making them a key player in elevating the performance and presentation of sport at every level.

To keep up to date with London Lions ahead of next year, visit: https://www.thelondonlions.com/