Lewis Hamilton unveils new collection at Lululemon's flagship London store
On Sunday 14th December, lululemon Ambassador Lewis Hamilton delighted fans with a surprise appearance at the brand’s flagship store on Regent Street in London. Hamilton, who became a lululemon Ambassador earlier this year, made an unannounced appearance in store to celebrate the launch of The Lewis Hamilton Edit, a curated 36-piece capsule collection personally selected by the seven-time Formula 1™ World Champion.
Available exclusively at Lululemon Regent Street and on Lululemon.co.uk, the Editbringstogether Hamilton’s favourite menswear and womenswear pieces from the brand’s Winter 2025 collection - each style chosen for its high performance and elevated aesthetic, all filtered through the distinctive personal style he’s renowned for.
Fans gathering outside the store were treated to a glimpse of Hamilton wearing a full look from the Edit as he greeted the crowd, signed autographs, and posed for photos. The first 100 people in the queue also received a special gift - lululemon products signed by the champion himself. Hamilton was seen having fun with lululemon staff on the shop floor before the doors opened, helping them style looks, wrap gifts behind the tills, and posing as a “Festive Temp”.
Hamilton was then joined by content creators Tega Alexander and Hollie Mercedes, who were the first in store to see the exclusive Edit. Also in attendance were Lululemon’s newly appointed interim co-CEO André Maestrini and Sarah Clark, Senior Vice President EMEA.
- Featherweight 900-Down, Fill Quilted Hooded Jacket in Fog Green
- Smooth Spacer Pintuck Pant Regular in Olive Brown
- Heavyweight Classic-Fit Cotton T-Shirt Stack in Coconut Ivory
- Men's Beyondfeel Running Shoe in Light Vapor
Lewis Hamilton was announced as a Lululemon Ambassador in February 2025.
The Canadian brand powers Hamilton’s training, recovery, and lifestyle needs with its high-performance and high-style products while collaborating with him on future design innovation. Lululemon also works with Hamilton on global advocacy initiatives for his Mission 44 foundation as part of its recently announced Lululemon Gives social impact agenda.