‘Evolution’ - Premier League confirm change impacting Arsenal, Man Utd, Liverpool and rivals

Premier League kits will see branding redesigned for only the fourth time in history ahead of next season.

A newly-designed font and embellishments have been unveiled by designers Avery Dennison that will feature on the iconic league's shirts for the 23/24 season.

An increase in the number height and the integration of the Premier League's unique graphic pattern has been unveiled to make the font more visible and impactful.

The Premier League sleeve badge has also been redesigned for the upcoming season to a standalone iconic Premier League lion. This design will be replicated in gold for the Champions badge worn by the 2022/23 season's title-winning team.

Will Brass, Chief Commercial Officer at the Premier League, said: "We wanted to work closely with Avery Dennison, using their expertise and experience to create new names and numbers which were not only clearer for those watching matches in stadiums or at home, but which also incorporated the Premier League brand more readily.

“The names and numbers have become part of the fabric of the Premier League. For fans, having the name and number of a favourite player, their own name or even a personal message helps to bring them closer to the competition and their favourite clubs.”

The announcement from the Premier League comes with an in-depth video looking at the analysis behind the designs. Shirts were tested at Brentford FC home the Gtech Community Stadium with well-known commentators Martin Tyler and Jim Proudfoot amongst those employed to work with the new designs.

Different colour kits, font sizes and styles were tested during friendly daytime and nighttime matches.

Simon Allen, EU aftermarket commercial director at Avery Dennison, also shared excitement after working on the 'rare' Premier League change.

He said: "The beauty of the Premier League is that it creates era-defining names and numbers. It is very rare that the design itself changes, so it is an honour for the team at Avery Dennison to have been part of that process.

"The request was for the new design to be an evolution rather than a revolution. With many components to be considered, such as legibility, durability and readability, we also needed to keep sight of the Premier League branding. Through everything, we wanted to ensure that what we put on the pitch keeps the fans in the stadium and watching at home at the heart of it."

The new names, numbers and sleeve badges will be available from spring onwards, following the launch of each Premier League club's kits for the 2023/24 season.