Harry Styles: As It Was singer named most influential male skinfluencer after spike in searches for his regime

Harry Styles has been revealed as the most influential celebrity when it comes to male skincare.

The As It Was singer, 29, who lives in London, achieved joint first place alongside American actor Paul Rudd, 53, in a list of male celebrities whose skin care regimes are the most searched for.

Men’s grooming experts Humanery, analysed Google data for over 100 different famous men to uncover that the pair had each amassed 2,400 annual searches for their skin care routine.

This comes after Harry launched his own skincare line, Pleasing, in 2021. It sells nail polish and apparel, as well as serums, moisturisers and other key skin care products.

Other British celebrities on the skinfluencer list include actor Idris Elba with 4,680 annual searches, ex-footballer David Beckham with 2,400, race car driver Lewis Hamilton with 1,200, and actor Henry Cavill with 1,080.

Lewis was given the 10th spot on the list. The F1 champion has previously shared in interviews that his super soft skin is thanks to a routine which includes a cold water splash in the morning, a combination of serums and sleeping on his back.

The cold-water splash is a skincare staple, and it can help to regulate your skin’s oil levels, increase blood flow to your face and help calm redness.

In interviews about his skin routine, David - who is fifth on the list - kept his product list relatively low and straight forward stating that he uses a face wash, an SPF moisturiser and an eye cream.

Eye creams and serums are a man’s go-to, to help refresh and rejuvenate the eye area and reduce the signs of ageing.

Eighth on the list was American actor Brad Pitt, who amassed 1,200 annual skin care searches. Last year, the Bullet Train star launched his own genderless luxury skincare brand, Le Domaine.

Niall Horan - who was a member of One Direction alongside Harry - recently shared his skincare routine in a viral TikTok video, revealing he uses cleanser, eye cream, intense hydrator, hydrating booster and moisturiser.

Humanery conducted the study after it was revealed that searches for ‘men’s skincare’ had surged by 124% in the past three months.

To find out more about Harry Styles, click here.