Fashionistas flock to Denmark Street for YUNGBLUD's impromptu fashion show
Telephone boxes, tube signs and punked-up afternoon teas appeared at YUNGBLUD’s guerrilla fashion show last night.
Mad scenes took over Soho last night when an impromptu fashion show shut down a busy street.
Denmark Street, near Charing Cross Road, came alive with the sounds of style and fashion as models strutted their stuff in central London.
The impromptu fashion show was put on by English singer, songwriter YUNGBLUD, who has opened a new store and fan club in the area.
The street erupted with DJs, influencers, and models. The show was an ode to punk and Britpop, which have been synonymous with this part of London since the 70s.
The show featured models wearing grungy union jacks, leather and bold clashing prints (it was very punk era, very cool, very LDN).
YUNGBLUD wrote on Instagram: “We’re open. Our very first store and fan club. 20 Denmark Street. London. Our first collection (b.r.a.t) is on sale now. This building is a physical space where you can place your hands upon its bricks and belong. Here we have built a place to be yourself and find people with similar ideas to you.
“Whether it be to buy the clothes we make, come for a coffee, buy a beer, watch music, do an art class or just come and play pool, you’re welcome, all we demand from you is that you spread the love. This street, Denmark Street, has paved the way for The Best of British music since the 1950s.
“I grew up on the street. It has always been my dream to have a building here. YOU made that dream come true, and I’m eternally in your debt. I’m running this place with my best friends, so please come and support to keep this heart beating.”
Videos from last night show busy crowds spectating the guerrilla fashion show, which featured live music and plenty of Londonisms, including telephone boxes, tube signs and a punked-up afternoon tea.