Jellycat news: 'World-exclusive' Bartholomew Bears land at Liberty London today

It’s huge news for Jellycat fans today (30th April 2025), as Liberty London launches a new world exclusive plushie.

Jellycat’s beloved Bartholomew Bear plush has been given a makeover for the prestigious collaboration.

Fans are already queuing outside Liberty in Regent Street, ready for the store’s opening at 10am.

One Jellycat superfan, known as House of Jellies, posted a photo outside the store at 8am, anticipating large crowds.

A sign outside the upmarket department store says: “World exclusive. Queue for Jellycat here. Exclusive Liberty Print Bartholomew Bear launch today. Liberty opens at 10am.”

Bartholomew Bear is one of Jellycat’s most popular plushies. Loved for his curly fur and sweet face, we are excited to see what the Liberty edition looks like.

Jellycat fans were sent into pandemonium last year when Harrods launched the exclusive Cheryl Cherry Cake plush.

Unsurprisingly, the vintage cake toy went viral and fans from (quite literally) across the globe flocked to the Knightsbridge store to buy one.

We’re anticipating a similar outcome here, as fans rush to Liberty to get their hands on the exclusive bear.

Jellycat London has sparked a global craze with its irresistibly soft and quirky plush toys, all rooted in the brand’s playful spirit and stylish design heritage born in the heart of London since 1999.

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